If you're a regular reader of my blogs and Career Fitness Tips, you probably know I spent 15 years in the Navy. Back in 1997, while stationed at Naval Dental Center, Northwest in Bremerton, WA, we went through a change of command. Our new CO Capt John Berude, in his first speech, gave his philosophy in one statement: "You need to care."
This morning, 13 years later, I remembered that speech. The question to wrestle with this week is: Who cares?
If you follow the news, you'll know that the East Coast
experienced a record snowstorm that dumped nearly 30 inches of snow in a 24 hour
period. This morning, we went out for a walk since our cul-de-sac was
completely blocked with snow. When we got down the the feeder road in our
neighborhood, only a few vehicles were moving - just 4x4s. As we walked
around the block, we moved out of the road as a silver SUV passed. It was
the newspaper man on his rounds delivering the Sunday Washington Post.
Why did this intrigue me?
Of all the things people probably didn't need, it was The Washington Post. We quit subscribing last year since it was so thin on material and we get our news up-to-the-moment on the Internet. Considering the amount of snow on the ground, most people were busy trying to dig out and get prepped for the Super Bowl game. I wouldn't think anybody would have missed the Sunday Post. It would have been pretty easy for this guy to just bail on his rounds and stay home.
Yet, he didn't. He cared.
Imagine what would happen if everybody cared?
- Stores would open up right on time because employees would be checking in early to make sure they were ready when the doors opened.
- Customer service standards would skyrocket as people would do just a little bit more to win over new customers and dazzle the old ones.
- Companies and Federal agencies would boom with productivity because people would do more than just "look busy" when the boss came around.
- Organizations would win more business because they'd demonstrate their willingness to go full speed in getting the job done.
Maybe it's cabin fever that's making me jump on a soapbox on this topic, but it took the simple act of the newspaper man to get me thinking.
Who cares?
I think we all should. I'm thinking of a list of things I'll do this week to show I care. I hope you'll do the same.





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